27 Ways to Use the Internet as a Professional or Business…else you will be out.

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27 Ways to Use the Internet as a Professional or Business…else you will be out.

 Oyekan Oyedeji.

The life we now live, the lifestyle on the internet, the daily activities we engage in.

How we get products, how we buy, how we sell, how we find things, how we meet people, all has change and is changing for the better. There are three kinds of people online I have identify: buyers, seller’s searchers. If you see anything on the internet, someone place that information there. The time has come and now it is that if you are not selling your product or service or yourself as a professional or business online, you will be out of business, market, or job.

The internet has gone beyond been a marketing tool, it’s a place where people spend one to 10 hours daily. Below are fact why you should get online to study, or to sell or to buy, or to be inform, or entertained.

The internet has place us the opportunity to start really small anything from profession, to business to a new brand

1.     To Establish Yourself As An Industry Authority. Customers want to purchase from the company with the best in the business. Routinely updating a company blog can help you build brand reputation as an industry expert and valuable resource. With the express and excess flow of information people are looking for someone they trust and can ask almost anything.


2.   To Establish A Digital Presence. The world’s population is estimated over 7billion, and approximately over 2.5 billion internet users as at June 30th 2015 statistics from US census Bureau. No matter what your business is; physical products, digital product, Intellectual experts, or service rendering.


You cannot neglect this gross community of prospects, you cannot ignore over 2.5 billion internet users. To be a part of that community and show that you are interested in serving them, you need to be on the World Wide Web (www.com) with all the information, about your business and regular activity. Only a business blog can do that for you.


3.   To connect and Network. A lot of what passes for business is simply nothing more than making connections with other people. Every smart business person knows, it’s not what you know, it’s who you know. Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into the big deal. Well, your social media account and blog is your online office, your point of connecting to the world at large, customers, clients, prospects. What if you could pass out your business card to thousands, maybe millions of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me? You can,

24 /7/365 days of the year. Inexpensively and simply, on the business blog.


4.     To socialize and humanize your brand. People like to do business with other people, not faceless corporations or software. When you attach an actual name to your blog or social media business account (whether it be your CEO, VP of marketing, etc.), you are giving your company an actual persona. Having content written by a person and not “Company Name” means you can afford to throw a little style and personality into your posts.


5.   To reach the education and youth market. If your market is education or inspiration consider that most universities already offer Internet access to their students and most young lads are already doing assignment online, today. Books, athletic shoes, study courses, youth fashion and anything else that would want to reach these overlapping markets needs to be on the Website and blogs. Looking at Nigeria alone even my grandmother in the villa had a phone and sooner or later I will teach her to use blogs, online payment systems and the like. Even with the rise and rise of  digital commerce the youth market will forever be so large.



6.   To Make Business Information Available. William Bill gates calls it the ‘digital nervous system’ (DNS) of an organisation what is basic business information? This means making information available to the pubic or employee of an organization. Some consultants have more information than a company employee. It’s not supposed to be. A healthy digital nervous system will promote creativity. Blogs could be set up on the company intranet or internet to make certain information available to the general public.  This is contain in your in About Us, which can include services you render, contacts events updates, news in your industry What are your hours? What do you do? How can someone contact you? What methods of payment do you take? Where are you located at?  Where you have instant communication. What is today’s special? Today’s interest rate? Next week’s parking lot sale information? If you could keep your customer informed of every reason why they should do business with you, don’t you think you could do more business? You can on the World Wide Web.


7.   To Serve Your Customers. Making business information available is one of the most important ways to serve your customers. But if you look at serving the customer, you’ll find even more ways to use websites and blog technology. You can take customer orders. You could help customers on hints as how to treat their own clients, How about letting your customers have audios, video, articles on how to get the best from a particular product, or service.


Creating a blog conversation medium they can place their customer complaint and given them good response ASAP. Your post on a blog can go a long way to take your press release, though not neglecting other media points. With a good database list of existing customers sending information via your blog, newsletter before the information goes public brings a great feeling of closeness and acceptance.


8.   To Heighten Public Interest. Today’s websites and blogging technology which a social enterprise tech will help heighten  public interest about your brands product service, its project and initiative, i.e. foundation,philantrophy  e.t.c,A content loaded blog connected to social media platforms like Facebook, Twitter will go along way to promote your brand. You might not have the finance to promote TV and radios Ads but with your blog giving good information, entertainment, or education to the public is a good site to stumble upon.


With a blog presence you will not be only reaching your community, it’s your city, your world, industry, at large; the world will become your parish. With a business blog site. Anybody, anywhere who can access the Web and hears about you is a potential visitor to your Web site and a potential customer for your information there.


9.   To Release Time Sensitive Materials. What if your materials need to be released no earlier than midnight? The quarterly earnings statement, the grand prize winner, the press kit for the much anticipated film, the merger news? Well, you sent out the materials to the press with “The-do-not-release-before-such-and-such-time” statement and hope for the best.


Now the information can be made available at midnight or any time you specify, with all related materials such as photographs, bios, etc. released at exactly the same time. Imagine the anticipation of “All materials will be made available on our Web site blog at 12:01 AM”. The scoop goes to those that wait for the information to be posted, not the one who releases your information early.


10.               To sell anything sellable. Love your neighbour as yourself, self-love is key.so every customer, clients, prospect is looking for what they can get from you. Nobody cares how big and populous your brand is. Today technology is selling anything without paper cash, wired money, so the internet will be a great place to for your product and service displayed, with a page dedicated to payment system.


The present day business is tending or gravitating towards the idea of findability, sooner or later if your business does not have a strong digital presence, competitors will grab your database of customers and you might just be out of business. Technology has gone to the level that you can take orders deliver on time, without having a physical contact with your prospect. Possible


11.                                  Help educate your consumers. Having an educated target audience can make it much easier for you to promote your products/services. If potential customers have a firm understanding of your industry, it is easier to position your brand as the solution to their problem. You don’t have to explain as much general

Information in your messaging and can focus on more important topics.
12.               To answer frequently asked questions. Whoever answers the phones in your organization can tell you, their time is usually spent answering the same questions over and over again. These are the questions customers and potential customers want to know the answer to before they deal with you. Post them on a website blog and you will have removed another barrier to doing business with you and freed up some time for that harried phone operator.


13.               To Stay In Contact With Salespeople. Your employees on the road may need up-to-the-minute information that will help them make the sale or pull together the deal. If you know what that information is, you can keep it posted in complete privacy on the company blog site a quick local phone call can keep your staff supplied with the most detailed information, without long distance phone bills and tying up the staff at the home office.


14.               To Open International Markets. You may not be able to make sense of the mail, phone and regulation systems in all your potential international markets, but with a Web page, you can open up a dialogue with international markets as easily as with the company across the street. In today world investor can decide to send out researchers in various countries they want to invest in for people who are doing what they have for partnership. Whether as a start-up, or a business mogul, the internet platform is a leverage stage. As a matter-of-fact, before you go onto the Web, you should decide how you want to handle the international business that will come your way.




Because your postings are certain to bring international opportunities your way, whether it is part of your plan or not. Another added benefit; if your company has offices overseas, they can access the home offices information for the price of a local phone call.


15.               To Create a 24 Hour Service. If you’ve ever remembered too late or too early to call the opposite coast, you know the hassle. We’re not all on the same schedule. Business is worldwide but your office hours aren’t. Trying to reach Asia or Europe is even more frustrating. But website blog contents serve the client, customer and partner 24 hours a day, seven days a week, and 365 day of the year.. No overtime either. It can customize information to match needs and collect important information that will put you ahead of the competition, even before they get into the office.


16.               To allow a feedback from customers. You pass out the brochure, the catalog, the booklet. But it doesn’t work. No sales, no calls, no leads. What went wrong? Wrong color, wrong price, and wrong market? Keep testing, the marketing books say, and you’ll eventually find out what went wrong. That’s great for the big boys with deep pockets, but who is paying the bills? You are and you don’t have the time or the money to wait for the answer. With a Website blog loaded with all necessary content, you can ask for feedback and get it instantly with no extra cost. An instant e-mail response can be built into Web pages and can get the answer while it’s fresh in your customers mind, with little or no cost.





17.                         To test market for new services and products. Tied into the reason above, we all know the cost of rolling out a new product. Advertising, advertising, advertising, PR and advertising. Expensive, expensive, expensive. Once you have been on the Web and know what to expect from those who are seeing your page, they are the least expensive market for you to reach. They will also let you know what they think of your product faster, easier and much less expensively than any other market you may reach. For the cost of a website blog system against other means of market research you can fetch out good, reliable statistics of what your prospect want, you can have knowledge of where to position your product or service in the marketplace. Amazing.


18.               To Reach The Media. Every kind of business needs the exposure that the media can bring, but what if your business is reaching the media, as a newswire, a publicist or a public policy group. Now the media has gone social, relational sharing, twitting, linking, pinging tagging, The media is the most wired profession today, and the internet is a great tool in the hands of any personality, or industry, Professional and politician use social media blogs, to win election today since their main product is information and they can get it more quickly, cheaply and easily on-line. On-line press kits are becoming more and more common, since they work with the digital environment of more and more pressrooms. Digital images can be put in place without the stripping and shooting of the old pressrooms and digital text can be edited and outputted on tight deadlines. All these can be made available on a website blog.




19.               To serve your local market. We’ve talked about the power to serve the world with a Web page. How about your neighborhood? If you are located in big traditional food restaurant like MamaCass. They are taking orders online, there Mushin centre prepares Akara and pap for breakfast, serving the local area,, there is probably enough local customers with Web access to make it worth your while to consider setting up a website blog to take orders and listen to complaints  restaurant even takes lunch orders through the Internet! But no matter where you are, if the big client has website blogs with all there mega millions what are you waiting when it’s even less expensive to set up a website blog, you should be there too.


20.                          Promote your products/services. A website or business blog should mainly be used to inform and educate, but a little self-promoting post every now and again is perfectly acceptable. Your business blog is the perfect place to announce new product launches or let your readers know about an upcoming tradeshow or conference you’ll be appearing at. Someone who reads your blog has already self-identified themselves as your target audience.


21.                            Respond to a crisis. When bad news breaks, companies don’t have the luxury of hiding out until it blows over or holding a press conference next week. The public expects a response and they expect it now. Silence is almost never the best option. A company blog is a good place to issue public statements and updates as a situation develops. You want to keep the lines of communication open and transparent.


Oyekan Oyedeji

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